Bag of words
model is an information retrieval model. It extracts keywords from large amount of data. It also specifies the frequency of the key words used in the document. In SEO
, we use this model to create tag cloud and correlate with competitor’s tag cloud to make use of all missing search terms as compared against competitors.
Please bear in mind that if more search terms are targeted; greater will be the SERP visibility.
There are no ideal values for Bag of words, the agenda remains simple. We just need to optimize our pages based on the available cloud tag as per competitive analysis. The more we use, the better we will help in improving the SERP visibility
. Please bear in mind, don’t over-optimize else it will lead to spamming.